A new paper published by Ernst & Young investigated the penetration of e-cigarettes in seven European countries and concluded that the UK has the highest rate of switching from regular cigarettes to e-cigarettes in the world. According to statistics, every four minutes someone switches to vaping .
Amazing conversion rate: four minutes per person
The article found that 4.2 percent of adults in the UK and 3.1 percent in France use e-cigarettes, the two countries with the highest market penetration. The biggest reason for this rapid growth is that Britons believe in the benefits of e-cigarettes more than traditional tobacco products.
Positive signals convince public opinion
In the UK, the positive views of e-cigarettes have been partly attributed to the popularity of these products by both the Public Health Service and the Royal College of Physicians in the UK. In France, the messages from the National College of Physicians have been instrumental in the growth of e-cigarettes.
BAT's managing director of next generation product development, Kingsley Wheaton, told City AM: “The UK government has created a healthy environment, allowing consumers to learn about products, allowing them to access them and allowing manufacturers to innovate and deliver new, higher-end vaping products.”
The number of vapers in the UK has now reached 850,000, most of whom are former smokers and is still rising. Compared to last year, the number of people switching to e-cigarettes has increased by 36,000. Finally, the article estimates the growth of the global market, showing that sales have doubled since 2010 and are predicted to grow again in the next three years, reaching £12 billion by 2020.
"This is a good sign"
Richard Hyslop, chief executive of the Association of Independent Vape Traders, said: “The number of smokers in the UK switching to vaping is increasing at a record rate, with new research showing a new vaper every four minutes. They are either cutting down or quitting altogether. This is something to celebrate.”
“There is a thriving vape market in the UK, providing all vapers with a wide range of high-quality products. According to a recent study, vaping is the fastest growing industry in the UK, and the UK has become the second largest vape market in the world. According to a recent study by PwC, the most crowded area on the main streets in our country is vape shops.”
“The UK’s free vaping industry has a world-class reputation for quality and innovation. This, combined with the right approach from Public Health England and the supportive attitude of Public Health England, the MHRA and the Department of Health, means the UK has the potential to become a leader in the vaping industry.”
This article was published on Vapingpost by Jérôme Harlay and translated by The Vape Club.
