In a clear move to show the UK is becoming more open to the use of e-cigarettes as a smoking cessation tool, e-cigarettes will be featured more prominently than last year during this year's Stoptober campaign.
Stoptober is organised by the UK National Health Service (NHS) to encourage smokers to quit for the month of October in the hope that the campaign can help people quit for good. The campaign offers a range of quitting methods for smokers to choose from, and also promotes the use of behavioural support and nicotine replacement therapy.
E-cigarettes are advertised as a method of quitting smoking.
Last year’s campaign featured e-cigarettes alongside other nicotine replacement therapies. They were used by 53% of participants, making them the most popular smoking cessation tool, which is why they have taken centre stage in this year’s campaign. This is the first time Stoptober has included e-cigarettes in its advertising.
Along with the above, data collected from several surveys on tobacco use trends shows that e-cigarettes are a popular choice for smokers to quit smoking, as they replicate the feeling of smoking, making the transition from smoking to vaping easier.
Studies have shown that e-cigarettes are a safe alternative.
According to a new study released last month mainly on comparing the carcinogenicity of smoke from nicotine vapor products including e-cigarettes with cigarette smoke by Dr. William E Stephens from the University of St Andrews, data published in BMJ Tobacco Control confirmed that the cancer risk of e-cigarettes is only 1% that of cigarettes.
Source: Diane Caruana - Vapingpost
Translated by: The Vape Club
